Links

Click here for Jean Kilbourne’s website. Click here for About Face. Click here for an article on texting. Here is a worthwhile discussion of social networking tools.

Dolce & Gabbana

Michelob Ultra

More Post Shredded Wheat Ads

Advertising & Gender

I found another website that is relevant to our discussion. It provides a link to an article about the selling of masculinities and femininities.

Capitalizing on Outrage

Click here for an article on advertising agencies playing with consumer outrage to sell products.

Notice that Interpublic owns two agencies mentioned. WPP owns two others referred to in the piece.

Here is an ironic ad:

Coca Cola Claim

Pepsi Obamafied

Simulation

Here is an interesting blog post from Adbusters.

Research

A simple Google search (“beer ads masculinity”) yielded a promising result. “Pumping Irony: The Construction of Masculinity in a Post-feminist Advertising Campaign” is a great title. The abstract for the paper states, “I analyze an extensive print advertising campaign from Jim Beam Bourbon that ran from 1999 to 2003.” So I did a Google image search (“Jim Beam Bourbon ad 1999″) and voilà: